SEARS Arrive Campaign

The Facebook page gave teens a happening place to Arrive from: friending grew 120% per week on average, netting 44% more than the competition. And these friends pointed out the goods - like the VIP Access Card for downloads, sneak peeks at fall looks, exclusive videos, and original games. A second page targeted college kids, sharing “New Dorm Rules” that included a shot at a dorm makeover by TV's Michael Moloney.