Longtime client AT&T (formerly Cingular) first came to WHi for help targeting the elusive youth market, those indefinable 14-24 year-olds who are well aware of their buying power and can spot a marketing pitch a mile away. WHi did substantial research and created The Source, a one-stop, lifestyle-based portal featuring a focus-tested, magazine-style design unlike any competitive sites. Highly scalable, it included innovative extras like a backend application that allowed users to send videos from cell phone to site, a CMS tool for easy homepage updates and a system to report usage of the jukebox feature.