Bud Light came to WHi to bring the humor of their TV and radio advertising to life online. For the Bud Light Super Bowl spots and the “Real Men of Genius” radio campaign, WHi redesigned a totally scalable Flash website, made it deep-linkable and bookmarkable, then added the groundbreaking touch of having the video play without being initiated. We also extended the “Genius” of Bud Light’s successful offline campaign by adapting it to the online medium with a series of interactive animated pieces. The new site has enjoyed a significant performance boost and was awarded a Silver W3 award. Most recently Budlight.com earned a Gold Davey Award, one of few sites selected from 4000 entries.