Casino Royale would feature a whole new Bond, so longtime client Sony Pictures tapped WHi to create an innovative site that would stay true to the Bond “brand” while introducing the new attitude. WHi thrust users into the heart of Casino Royale, the poker table, and gave them the choice of three totally different perspectives, each with a different “reality” and point of view, allowing them to explore Bond as never before. The Casino Royale site earned a long list of accolades such as an American Design Award, Pixel Award and a Best in Show W3 Award. It was also a Top 5 finalist in the London International Awards and was chosen as the Adobe Macromedia Site of the Day and Pixelmakers Site of the Day.