The Scion brand is always on the cutting edge, so when WHi approached them with a broadband concept they were all ears. Focusing on the fact that the Scion brand honors self-expression, WHi conceived of a broadband portal that would feature the work of artists who use a camera as their paintbrush. After months of scouring film markets in the US and abroad, WHi launched Scion Broadband with licensed content and presented it to site visitors in five lifestyle channels devoted to indie music, culture and Scions. The site also serves as a home to footage gathered at the approximately 150 Scion events it hosts each year, plus commercials, streaming radio and other video-based content. Scion Broadband has won many accolades, including a recent Gold W3 Award.