The Pursuit of Happyness is an inspiring film based on the true story of Chris Gardner, an underemployed salesman with a young son struggling in 1980s San Francisco. WHi created a beautiful site that respected the story’s sense of optimism, using beautiful promotional stills of the Gardner character and his son (played by Will Smith and his real-life son Jaden). In each section users could listen to audio clips of Will Smith discussing Gardner’s story, his thoughts on pursuing the American dream, working with his son and other aspects of the project. A Challenges section included a quiz about the origin of inspirational quotes (“Who said…”) and a race to beat Will Smith as he solves a Rubik’s cube, a key part in the film. The site also included a contest to win an internship at companies such as Yahoo, NBC, Morgan Stanley and Gap, Inc, helping lucky users take a step to pursuing their own American dream.